About

Gifts are intended to be shared. They're not meant to be kept to ourselves or even for personal gain.

For me, writing is that gift. I love to write. It's second nature (& always has been). And when I figured out that I can help people say what they want to in a meaningful way, everything changed. When I decided to write for others instead of my personal, lifestyle blog, I found my contribution to create positive change for business owners—near and far. 

Truth be told: I was hesitant to even start. But with each keystroke on my keyboard — I decided to build. Hitting the delete button and space bar an infinite amount of times along the way. But still, I showed up. And the doors started to open. This is the power of leaning into your gifts. And then showing up in them. The pieces, just like the words on the page, fall into order exactly as they should and were always meant to. 

Mack and I were newly married, and without a ton of money to invest in a camera, I purchased the display camera at Sam's Club because it was less expensive than buying it new. My mom bought me an upgraded lens at a camera resale store so I could achieve the type of imagery I envisioned. These two purchases — the camera and that special lens — led me down a path that years later would lead me right here. That camera enabled and pushed me to learn a new skill, helped me hone my editing style, and ultimately level-up my obsession with content curation to offer well-rounded services. Words without pictures are boring. And pictures without words aren't nearly as impactful. I still shoot on the camera I bought all those years ago, and it's a reminder that you don't need the best of anything to start something. Just start.